Those of us who throughout our lives have spent a lot of time selling, and being obsessed with adding value to our customers, have reflected on what we do, always go beyond the academic concept of selling.
These are times of profound changes that require a rapid adaptive response. The concept of interaction has changed; the future and the present are omnichannel.
The sale is a very complex process that includes emotional and rational aspects.
The management of the emotional part is what will make the difference in the result
Don't rational aspects carry great weight? Of course! But what makes an impact is the way the rational aspects are presented to the customer, what has traditionally been called "product benefits".
By definition, the benefits will have different weights by type of client, which means that we cannot stay in a “generic emotional” approach.
We must advance in personalization, in solving "particular problems, that the customer understands quickly and positions him in the attitude of listening and acceptance that leads us towards the sale.How to achieve it? QuantumSell uses the following approach: